Nestlé FAST partnered with SWU (Starts With You, or "Começa Com Você" - in Portuguese), a Brazilian sustainability movement, which founded SWU Music & Arts Festival. The festival had its first edition in October 2010. It was a three-day-long festival that had many important national and international musical acts including Megadeath, Kings Of Leon, Linking Park, among others.
It took place in the Arena Maeda in São Paulo on October 9, 10, and 11, 2010. Arena Maeda is a farm, which hosts many events because of its solid ground and location. The event also had most of its main concerts recorded and broadcasted live on international TV channels.
I was responsible for the press kit, invitation, and folder design for the three days of the event.